HER BEGINNINGS
ABOUT
With a bachelor's degree in business administration, Lara Emond co-founded the Sub Rosa Group in 2015. Founded on the premise that local companies with strong growth potential often need to go beyond borders in order to experience interesting growth, the company has focused its services on market development supported by 360 communication and marketing strategies.
Responsible for business development, she has gained the trust of more than a hundred clients such as Desjardins and C2. Lara has carried out many international mandates and has taken part in trade missions in Europe, Latin America and Asia (Australia, China, India, Spain, United Kingdom, United States, etc.).
HER
EXPERIENCE
Following the sale of her shares in 2018, Lara founded Nordet & Co, a firm coaching leaders of growing organizations both in Canada and abroad via strategic planning, business strategy, commercialization, market development and marketing services.
Lara also co-founded the Nota Bene organization whose mission is to connect emerging entrepreneurs with leaders in various industries and to stimulate entrepreneurship.
A Certified Corporate Director (CCD), Lara has developed an expertise in governance and has served on nearly a dozen boards of directors since 2012. She is currently a director of the Musée National des Beaux-Arts du Québec and the Dufresne and Gauthier Foundation. She previously sat on the board of directors of Centraide Québec and was a member of the Canadian Commission for UNESCO from 2012 to 2019 where she succeeded in obtaining the right to vote for youth.
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Inspired by the positive impact she can have in society, her leadership is recognized by many organizations. She was recently a finalist in the Arista contest, named in the top 30 under 30 by Infopresse and Vice, and received the Prix Jeunes diplômés from Laval University as well as the Prix reconnaissance jeunesse - Axe entrepreneuriat from the Government of Quebec. She was also selected as one of the top 30 under 30 by La Presse and is listed as one of the 25 leaders who will move Quebec by Les Affaires. Involved in mental health, she volunteers with the Relief expertise center (formerly Revivre) to break the taboos related to anxiety, depressive and bipolar disorders.
Advocating a human approach to business, Lara is often asked to share her ideas on entrepreneurship and social involvement as a speaker and panelist at various events in Quebec and abroad. With her ease of communication, she regularly contributes to the publication Premières en affaires. It is clear that her dynamism leaves no one indifferent!
HER REWARDS
EXPERTISE
STRATEGY
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MARKETING
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GOVERNANCE
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HER COMPANY
NORDET & CO
Founded in 2019
Consulting services for entrepreneurs and leaders of growing companies :
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Business strategy and strategic planning
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Market development and commercialization
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Digital and e-commerce
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Design and customer/user experience
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Communications and marketing
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Social and environmental impact
OUR CUSTOMERS
SOME ACHIEVEMENTS
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QuébecInnove : Mapping of innovative companies across Quebec; Convincing 150 business leaders to be innovation ambassadors and achieving parity
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Félix & Paul Studios : Participated in the strategy for sending virtual reality cameras on the next lunar mission; Business development at events such as TIME100 in New York.
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GOODEE : Organized the launch at C2 Montreal, set up the ephemeral boutique at the PHI Center.
COLLABORATIONS
Contributor and speaker
Interviews with political leaders and entrepreneurs such as Pauline Marois, Dominique Anglade, Manon Massé, Valérie Plante, Marie-Pier St-Hilaire (AFI Expertise), Sylvie Pinssonnault (Investissement Québec), Anie Rouleau (The Unescented Co.), etc.
GOVERNANCE
Administrator | 2022 - ...
The Office franco-québécois pour la jeunesse (OFQJ) contributes to the rapprochement of French and Quebec youth through mobility programs focused on professional development and improvement in the economic, cultural and social sectors, while promoting intercultural discoveries and networking.
Administrator | 2021 - ...
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The only organization in Quebec authorized to grant the financial planner diploma and to establish rules for the continuing education of its graduates.
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Involvement in a committee (confirmation in September 2021)
CIDER HOUSE (UNDER EMBARGO)
Advisory Committee Member | 2021 - ...
Project under study by MAPAQ and Laval University
Guide (mentor) for the Focus | 2020 program - ...
Initiated by Guy Laliberté, Zú's mission is to bring together, support and
propel creative entrepreneurs in the entertainment industry
to generate world-class innovative projects.
Director and member of the crisis committee COVID-19 | 2019 - ...
Created in 2001 by Hélène Dufresne and Daniel Gauthier, the foundation supports
projects in Quebec and Mongolia that aim to "make a difference" in the lives of
children from underprivileged backgrounds or young people living in risky situations.
Director and member of the Governance, Ethics and Human Resources Committee | 2017 - ...
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Youngest director of the Crown Corporation to date
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Member of the organizing committee of the MNBAQ Gala 2018
Honorary Co-Chair and Volunteer | 2019 - ...
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CERVO Foundation : Honorary co-chair of the 2020 D'un chic fou fundraiser (postponed due to COVID-19)
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Relief : Creation of business development strategies and support for strategic planning; Over $5,000 raised for Revivre during the 2019 and 2020 "J'avance en marchant" events
Member of the Youth Advisory Group and the Membership Committee | 2012 - 2019
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Successfully engaging youth (30 and under) as voting members
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Speeches and facilitation of activities at Annual General Meetings
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Member of the organizing committee for the 2015 Annual General Meeting at the Canadian Museum of History
Director and member of the Human Resources and Donor Relations Committees | 2015 - 2019
ASSOCIATION OF STUDENT ENTREPRENEURSHIP CLUBS OF QUEBEC
Director and Vice President | 2018
CIRCLE 179, MNBAQ FOUNDATION
Member and communications manager | 2013 - 2018
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More than $266,000 raised; more than 2,000 participants at events
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Event organization and communications management
Administrator and Secretary | 2012 - 2018
LOCAL DEVELOPMENT CENTER OF QUEBEC CITY
Administrator | 2013 - 2014
DANCE K PAR K
Administrator | 2012 - 2014